B:27 was launched in January 2009 by Sandra Jimenez, is a woman sports center where the main feature is 27 minutes of cross-fit sessions given by Sandra. B:27 turns ordinary workouts into extraordinary. The program’s goal
is strong bodies and powerful minds. Is dedicated to women, focusing on creating experiences that make them feel good, inside and out. B:27 is all about you and what you can be. The element of time is incorporated into the logo and the “be” component is expanded throughout the brand combined with positive words women can be.